Effective Date: June 9, 2026
This Privacy Policy describes how Dr. Ernesto Perez DMD (“we,” “our,” or “us”) collects, uses, and protects information when you visit our website at drernestoperez.com.
Note: This Privacy Policy applies to information collected through our website. If you become a patient of our practice, separate protections under the Health Insurance Portability and Accountability Act (HIPAA) apply to your protected health information — see our Notice of Privacy Practices for details.
Information We Collect
Information You Provide Voluntarily
When you use our website, you may choose to provide us with:
- Name, email address, phone number, and message content (via our contact form)
- Appointment request details: name, contact info, service type, preferred date/time, and any comments you include (via our online booking system)
Information Collected Automatically
When you visit our website, we automatically collect:
- IP address, browser type and version, operating system, device type
- Pages viewed, time spent on each page, referring website, click data
- Date and time of access
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to improve user experience and analyze site performance. The cookies we use include:
- Essential cookies: Required for the website to function properly (e.g., maintaining your session during booking)
- Analytics cookies: Set by Google Analytics 4 to help us understand how visitors interact with our website
- Security cookies: Set by Cloudflare Turnstile to protect our forms from automated abuse
You can control cookies through your browser settings. Disabling cookies may affect website functionality, including the ability to submit forms or book appointments.
Third-Party Services We Use
We use the following third-party services on our website. Each has its own privacy practices:
- Google Analytics 4 (GA4): Tracks website traffic and user behavior. Data is processed by Google. See Google’s Privacy Policy.
- Google Search Console: Helps us understand search engine traffic to our site.
- Cloudflare Turnstile: Bot protection on our booking form. Processes limited interaction data to verify you are human. See Cloudflare’s Privacy Policy.
- Brevo: Email delivery service used to send appointment confirmations and notifications. See Brevo’s Privacy Policy.
- LatePoint: Online appointment booking system embedded on our site.
- GoDaddy: Our website hosting and domain registration provider.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and contact form submissions
- Process and confirm appointment requests
- Send appointment reminders and related communications
- Improve our website, content, and services
- Analyze website traffic and visitor behavior
- Protect our website from spam, fraud, and abuse
- Comply with legal obligations
How We Share Your Information
We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:
- Service providers: With third-party services listed above, solely to provide services on our behalf
- Legal requirements: When required by law, court order, or government request
- Protection of rights: To protect our rights, property, safety, or that of our patients or others
- Business transfers: In connection with a merger, acquisition, or sale of assets
Data Retention
We retain information collected through our website for as long as necessary to fulfill the purposes outlined in this Policy or as required by law. Contact form submissions and appointment requests are retained for our records and for follow-up purposes. Analytics data is retained according to Google Analytics default retention settings.
Your Privacy Rights
California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect about you
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your privacy rights
European Residents (GDPR)
If you are a resident of the European Economic Area, you have additional rights including the right to access, correct, or delete your personal information, and to object to or restrict certain processing activities.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided below.
Security
We take reasonable measures to protect the information collected through our website, including SSL encryption for all data transmitted between your browser and our servers, regular security updates, and access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can delete it.
International Visitors
Our website is operated in the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated Policy will be posted on this page with a revised “Effective Date.” We encourage you to review this Policy periodically.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Dr. Ernesto Perez DMD
3201 SW 107th Ave
Miami, FL 33165
Phone: (305) 220-9393
Email: info@drernestoperez.com
Last updated: June 9, 2026